SPIN
Peet's Coffee × SPIN Sessions: the Middle Ground Contest
“the search for the Chief Playlist Officer starts now”
380M potential reach (Yahoo pickup)Positive◆ Cited in 3 AI engines
Good morning, Casey.
your earned-media month, in plain english — every number links to its receipts · June 2026 · vs May
same books as Treehouse Prove — Earn Rate 68 · D/A/D locked to the june snapshot· warming deeper modules…
4,134 tracker rows · Peet's · DICK'S · Albertsons (aliased Grocery-A). Not synthetic demos — their coverage, scored into the OS so you can feel the real tool.
We turned the Middle Ground Contest into your biggest earned month of the year — 118 placements, a SPIN partnership that Yahoo carried to 380M potential readers, and your first month ever with coffee-category AI answers citing Peet's in all four engines.
Small print: your account team approved every word of this. The robot just types fast.
earn rate
0
▲ 9 vs May · best this year
discovery
0
▲ 12 · reach percentile
authority
0
▲ 5 · quality-weighted
decision
0
▲ 2 · detection + analytics
detection-onlySpotlight — placements worth forwarding
DIGIDAY
Crisis, culture and costs: CMO Katie Keil on Peet's playbook
key messages verbatim — “your message, in their words”
Tier 1 feature · spokesperson quotePositive
TASTING TABLE
The 11 Best Whole-Bean Espressos, ranked
Espresso Forte #1 — with a where-to-buy link
7.5M readers · affiliate link ✓◆ ChatGPT cites this
Magic Mirror — your brand in AI answers
0%
AI answer presence
Asked "best whole-bean espresso to buy," your Tasting Table placement — ChatGPT, Perplexity and Google's AI Overview all cite it. One story, three AI front doors. Weekly panel · 95% CI ±6
See the answersprototype dataPilot books from Peet's, DICK'S, and Albertsons (4,134 real tracker rows). Live feeds plug in through Switchboard — same screens, your rows.